Spending thousands of dollars but very low ROI on Google AdWords?
October 3rd, 2007 by Vamsi
Paying a lot on Google AdWords and making nothing? Well, I’m sure you might be bidding for generic keywords like “cameras” or “mp3″ (based on your business and keywords). Generic keywords like this have a very high Min.CPC could range from $5 to $70 or even more and have a very less conversion rate
because most of the people clicking these ads might just be searching for something and you showed up with an interesting ad and you got clicked, with a $25 a click and no sale means simply adding this to the negative ROI. Instead you could you long phrases which have less CPCs.
Observed this years ago when I first stated working on AdWords and saved a lot of money and ofcourse improved conversion rates exponentially.
Update: You might want to read this for better understanding.
2 Responses to “Spending thousands of dollars but very low ROI on Google AdWords?”
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finl wrote on 11/26/07 at 12:21 pm :
My company spend a lot of money for Adwords. But not so much clients from web.
svoloch wrote on 12/21/07 at 4:25 am :
superb for programers? It’s obvious.