Hutch is now Vodafone and Vodafone branding spoiling TV viewer experience
September 21st, 2007 by Vamsi
Anurag at India Inc wrote about Vodafone brand to dominate media in the coming days 3 days ago. At that point I thought this would be like Hutch advertising when it was initially launched all over India. they didn’t leave anything from boards or road divider, all hoardings in all cities to top TV commercial slots. Their advertisements where everywhere. At that point itself everyone felt it was over branding. Recalling that is the now re-branding campaign of Vodafone.
Vodafone has acquired Hutch for an estimated enterprise value of over US $19 billion (Rs 85,000 crores). Vodafone is the world’s largest mobile phone group by revenue and Hutch is India’s fourth largest mobile operator.
We(myself and my sweetheart) were watching a documentary on IC-814 Hijack(Indian Airlines flight which was taken to kandhahar in Dec 1999) in the National Geographic Channel yeaterday and guess what, we felt like we were watching the programme in between Vodafone ads. It was so irritating. There were 2-3 min breaks in the programme and all the time in all the breaks it was Vodafone ads ONLY. What an irritating branding.
I was a heavy paying Hutch subscriber for 3 years and dumped it because of their service which made me not reachable most of the time even though I was getting full signal on my mobile. I decided to throw their sim away and never to go for hutch and with this vodafone irritation, I would probably not think of the new brand too if I need a new connection.
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