Anurag at India Inc wrote about Vodafone brand to dominate media in the coming days 3 days ago. At that point I thought this would be like Hutch advertising when it was initially launched all over India. they didn’t leave anything from boards or road divider, all hoardings in all cities to top TV commercial slots. Their advertisements where everywhere. At that point itself everyone felt it was over branding. Recalling that is the now re-branding campaign of Vodafone.