Online Search, Second Most Used Service on the Internet
November 23rd, 2005 by Vamsi
Last year only, the number of users that access search engines to track down information has increased so much that now online search is established as the second most used online service. The first and definitely undisputed most used online service remains email.
These statistics were provided in surveys published by Pew Internet and American Life Project. According to them, on any given autumn day this year, 63 percent of the American users accessed a search engine, compared with 56 percent in June 2004.
Until recently, the battle for the second place in this top preferences chart was fought by news services and search engines, but the huge amount of publicity and the great number of new services released by all major search engines raised the popularity bar a great deal and so news services have to settle for third place. Throughout the year, only 46% of the total number of internet users consulted news services.
Email is still king of all online services, 77% of the people questioned for this survey answered they check their inboxes on a daily basis. This is the service that people spend the most amount of time using, on an average basis an email checking session lasts 24 minutes, while an online search usually takes up to 4 minutes.
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