Google AdSense Evolves with New Features
November 23rd, 2005 by Vamsi
The uber-search engine Google has launched end of last week a new feature for the AdSense service that delivers relevant ads that are precisely targeted - on a page-by-page basis - to the content people find on your site. The new “Onsite Advertiser Sign-Up” feature allows AdSense publishers to persuade small advertisers to directly position ad campaigns on their sites.
This new service started being tested as of September and consists of adding an “Advertise on this site” link to the ads exhibited by AdSense publishers. When interested advertisers click the link, it leads to a Google-hosted page which the publisher can personalize. This page enables advertisers to sign up for a new AdWords account or insert a site-targeted ad campaign to their current account. This way, advertisers can add images and pictures to their otherwise text-only campaigns.
The main goal of this new feature is to allow sites closer contact with smaller advertisers while the production and billing processes are still taken care of by Google’s automated software.
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