How is eCPM Calculated for Google Adwords and Adsense

August 28th, 2005 by Vamsi

This is in continuation with my previous post about eCPM. It is calculated by total earnings divided by the number of page impressions and then multiplied by 1000.

If your earnings is $50 and you have 11270 impressions.
$50/11270 = 0.00443655……
again 0.00443655……x1000 = 4.43

You can try the eCPM Calculator.

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