What is eCPM in Google Adwords and Adsense
August 27th, 2005 by Vamsi
Today I was asked about what eCPM really means by my friend.
Just thought to post it for others 
eCPM is nothing but Effective CPM which is the effective cost per 1000 impressions generated by a cost-per-click ad. eCPM is determined by multiplying a number of factors, including the ad’s cost per click (CPC) and its clickthrough rate (CTR). The resulting eCPM can be used to rank CPC ad campaigns against CPM campaigns.
I hope you understood what eCPM means.
If you have probably come here by mitake searching for eCPM and its not about advertising, here are eCPM definitions from Dictionary:
Acronym Definition
ECPM European Christian Political Movement
ECPM External Combustion Power Module
eCPM Effective CPM (Cost Per Thousand impressions; advertising)
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:: Vamsi Gangavalli Blog :: » Blog Archive » How is eCPM Calculated for Google Adwords and Adsense wrote on 08/28/05 at 2:17 pm :
[...] This is in continuation with my previous post about eCPM. It is calculated by total earnings divided by the number of page impressions and then multiplied by 1000. [...]